Google has long been considered the mac-daddy of all things Internet and Search Engine. “Just Google it”… and you can learn about anything you want. It’s why a few years ago Google changed their search engine to scan more blogs for updated and current content than traditional websites.
The most recent content (opinion, news, tweets, etc.) wins. But wins even more if the site posting the content has a good history of posting fresh and updated content. It’s one way we teach clients how to get on the first page of Google.
So if people are searching for an answer. They are searching for answers from trusted sources. It’s in these answers where content becomes King… and who can you trust more than a friend to give you an answer?
A friend you are connected with on facebook or twitter maybe?
Not sure about a movie you want to go see? You can read people’s opinion on twitter or maybe a review they wrote and posted on facebook via twitter… which probably is on their blog somewhere.
What made you become a raving fan of Mumford & Sons? Was it seeing their name pop up in tweets on a regular occasion? Did one of your friends post a picture from their concert or a youtube video posted on a facebook wall? Did someone you like say… ‘OMG!!!! Mumford & Sons freaking rock!!!!’
This is why Facebook and Twitter ARE The Social Search Engine. At anytime I can ask a question and get a very real answer and opinion. Not that blogs or static sites don’t have the answer from a Google search, but ask a question on Twitter or Facebook and the answer will come very quickly.
In fact, Google believes this is very important. Why? Just Google something and after your results come up on the google page, look to the left of the screen and click the Realtime link. There you will see a combined feed of real time content (mostly twitter) where people are talking about what you Googled. Make sense?
The bottom line is this.
Influence comes in many forms and from many sources.
And nothing says influence like word of mouth from a trusted source… a friend on Twitter or Facebook.
How does Twitter or Facebook influence you?