I’ve been putting together a very social media plan for some friends of mine to make sure they are started on the right foot as they are in the beginning stages of what could be a great ride.
- Know where you are going. When a person comes to your site, what do you want them to do? Unorganized, cluttered, hard to read sites turn people off. A person should be able to come to your site and know exactly what you are about with little effort. A clean, easy to read site with good content always wins and the easier it is for people to buy product on your site the better. If I have to keep clicking into multiple screens to buy something… I’m probably going to back out before I get to final payment button.
- Your site is home base. Yes you are on Twitter, Facebook and might have a YouTube channel but are they pointing your people back to home base? Twitter and Facebook are perfect for engaging your people online, creating conversation and giving them info they otherwise might not have. Youtube is awesome because it gives you a chance to educate people about your product in a creative or inexpensive way and gives others a great way to keep people entertained.
- Respond to all comments, tweets and Facebook mentions. This is where people notice whether or not you are really engaged with them and care about who they are as the consumer of your product or as a reader. If you ignore them in these areas, they will eventually stop coming to hang out with you online. It’s almost like being in the same room with someone who never acknowledges you. The conversation that’s happening online about you is your chance to offer great customer service and win some loyal fans. Try to lead the conversation… not react to it when it’s too late.
But no matter what, eventually Twitter, Facebook and YouTube need to funnel your people back to your site where you can communicate with them in more detail and convert them into a paying costumer… or if you are trying to build a popular blog… a loyal reader.
This is where it really all begins. If your site, Twitter, Facebook and YouTube channel are out of sync and not on the same page, you will get frustrated and feel slightly confused about what you are really trying to do online… and you might even give up the effort.
Just remember your site is the end result. Twitter, Facebook and YouTube don’t have to all be on the same level when it comes to results. One of the three will always outshine the other two. Once you figure this out, use it to drive traffic to your site while the other two networks provide secondary support and grow organically.
Which brands to connect well with online? Do they keep you engaged and wanting to come back to buy more products from them?