Spence Smith

If you are brand new to the internet and have no idea what it means to have a presence online or maybe you already have a presence online but you haven’t figured out how to make it really work for yourself or you business, then come spend the day with Randy Elrod and I at LifeWork 2.0 Seminar on Saturday, January 9,2010.

We will show you how to start a blog, use social networking sites like Facebook, build a following on Twitter and make it all work together in a way that doesn’t take up every minute of every day of your life, but just becomes one part of life while driving traffic to your brand and increasing loyalty among your clients, customers and fans.

If you are a CEO and you want to learn how to bring employees into your world, put a better face on your company and lead the charge into the new business model of the digital world, then come let us show you how to build a better experience for everyone in your sphere of influence.

If you are a business looking to build a more loyal customer base, we will teach you how to create a conversation with them and get the kind of feedback that gives you the ability to go to the next level in your business.

If you are an artist or author looking to build a larger fan base that is truly interacting with you, we will show you the how to build a strong fan base through authenticity, transparency and conversation.

If you are a leader in the church and you want to learn who to grow your congregation though the internet, we will show you how use blogging and social networking to create an atmosphere that brings people into the life of the church.

If you are a mom who has something to share and wants to be more involved in the mom blog community, we will show you how to get started and build a fun network around you.

We will also give you the behind-the-scenes tools to use Search Engine Optimization to bring traffic to your site without having to pay a dime for a sponsored link or ad.

All of this in one day as we show you how to manage your online reputation. Did you know you have a reputation online? The question is Who is leading the conversation? You or someone else? We will show you how to lead the conversation and rule your online world.

Its a fun day and it’s packed full of useful information. We hope you will join us.

So if you want to sign up… just click HERE for registration and more info or click on the LifeWork banner in my side bar.

… It’s a reputation management system.

A slightly strange concept for some of you, especially if you aren’t familiar with the words, Search Engine Optimization or SEO. Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Meaning… if you do a search in google for Spence Smith then you will see my name on several pages. Most people never make it past the first page when search for something on Google. OR… if you were to search for just my first name, Spence, then you will find my blog about half way down the first page. It may not seem like a big deal to you but when my blog comes up 5th out of 9,060,000 searches for ‘spence’ then this will tell you… I am optimizing the Google search engine in the best way possible.

So what about the reputation management part? Well… think about it this way. You can find ANYTHING or ANYONE on the internet. If someone doesn’t like you or the services of your company and they post something about you, then people will find it on the internet.

Let’s pick on the airline industry for a minute. One of the things you can do to see how a company handles themselves is put the word ‘sucks’ after the company name in the google search bar. I fly American Airlines… of all the airlines I have flown, they give me the best service for my travel needs especially overseas, but they suck when it comes to managing their reputation online. You can google just American Airlines and things seem fine for a bit… but put the words American Airlines Sucks in and everything changes.

Now one of the best low budget airlines is Southwest. I fly them a couple of times a year and they are great at what they do. When you do the same with Southwest and put the words Southwest Airlines Sucks after their name, well… you get a few complaints on the fisrt page of google, but there is also a list for American Airlines Sucks on the same page!!!! What!!! But I wasn’t looking for American this time… So, go a few more pages into google and you will find a few complaints about southwest, but you will also find more about American, Delta and United.

Southwest is winning in this department. Why is That? Because they have a blog called Nuts About Southwest. On this blog they have several posts about what they do and who they are, but because they are in tune with what people are saying about them online, they are willing to go directly to the source and get to the bottom of the problem and become a better company for it. You can leave a comment on the southwest blog and you will get a response. Heck, they are even on twitter. American Airlines on the other hand tried to start a blog last year through blogger and only posted 3 times.

If American wanted to work on their reputation, then they would engage people online. Join the rest of us in the conversation and be open to hearing complaints and resolving issues. Again… I am a loyal American Airline customer, but it makes me sad to see such a huge company show the rest of us they don’t really want to listen.

Want to see another example of those that listen? If you travel you won’t believe this one, but the TSA is GREAT at listening to us travelers and coming up with solutions. TSA- Evolution of Security

So… I will leave you with this.

Someone is having a conversation about you online right now. Are you apart of the conversation? Do you know it’s happening? If not… why not?

If you want to know how to know how to manage your reputation online, then come to LifeWork 2.0. We’ll show you and you will Love It!!!!