The more I blog the more excited I get about the power of the internet and the social network blogging creates. Not only are we building a community of people who have something to say, but we are building a community where we can learn so much more from each other. Discussions about business, life, love, art, music, culture, travel, humor, sports, frustrations, politics, religion…it’s all up for grabs in conversation. But there’s one thing I’m seeing that speaks very loud and clear…
Leaders who blog are in touch with the world around them.
OK…I’m sure you just thought, well there are some leaders who are just idiots. True. There are some real knuckle heads out there. But the good ones…ohhhh…the good ones are the ones I enjoy reading.
As Randy Elrod and I continue teaching LifeWork 2.0 Seminar, what we see is those in leadership who are open to being more transparent online, find themselves becoming more in touch with what is happening around them. When you blog, you have to take time to think about what is being said, who it is being said to and why it matters…. basically, is the content relevant?
If you are blogging so that your audience (clients,consumers,followers or employees) can see another side of you, then you are opening your world up to a new way of looking at things. That new way puts you as the leader in a position to engage with your readers. If you are real, authentic and transparent with your readers they will comment back to you in a way that will sometimes give you more input than the marketing team you hired to work for you.This builds a relationship online that you will draw on time and time again.
CEO’s like Michael Hyatt are a great example of this. He takes the time to write something that is informative and helpful. He is willing to show his readers what he is reading, learning and experiencing through his journey as a CEO. AND….. most importantly… he is listening to what others are saying on his blog as they comment on his posts.
Other types of leaders do this as well.
For those of you church folk out there…there are some great blogs by pastors. One such blogging pastor is Pete Wilson. Blogging gives him another outlet to communicate to those that go to the church he pastors and allows them to see a side of him they won’t see from the pulpit. It also is giving those who don’t go to the church he pastors, Crosspoint, a real chance to see who he is before they even step through the front door for the first time.
So if you are wanting to dive into a new world of engaging your audience and listening to what they have to say….
Start a blog.
Get out there and allow your audience (employees, clients, consumers or fans) the chance to see a side of you they would never see otherwise. Give it some time and you will be amazed with the outcome.
What other leaders, who are blogging, do you like to read and why?





































03/17/2010
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