Sometimes I get so much on my plate I don’t know what to tackle first and I feel overwhelmed.
Have you been there?
When I’m advising people on how to beef up their online presence, they tell me the same thing… This feels overwhelming, where do I start?
The first thing we talk about is taking care of the Low Hanging Fruit.
What is low hanging fruit?
“We have Mother Nature to thank for the expression low hanging fruit. A fruit-bearing tree often contains some branches low enough for animals and humans to reach without much effort. The fruit contained on these lower branches may be not be as ripe or attractive as the fruit on higher limbs, but it is usually more abundant and easier to harvest. From this we get the popular expression “low hanging fruit“, which generally means selecting the easiest targets with the least amount of effort.”
Practically speaking… “set a number of easily attainable goals, essentially low hanging fruit, and accomplish them with minimal effort.”
This is generally how I find my way to the big tasks that are going to take a little more time and energy to accomplish.
When I feel overwhelmed I need to step back and evaluate what’s in front of me and realize what my end goal should be.
For example: How do I envision my presence online? What do I want people to do when they visit my site? Then I look at the easiest tasks to accomplish and do those tasks first.
This clears the plate, so to speak, so I can make time for the bigger stuff. Designing the site, setting up SEO (keywords & description) or Google Analytics. Creating content for my site… You get the picture?
In principle, this works in business life and personal life. It’s like the cliff-note version of problem solving. Mapping things out so you take the easiest route to your destination.
Low hanging fruit for your online presence?
Here’s one thing to get you started… (Believe me, there are several low hanging fruits to go after when beefing up your online presence.)
Be consistent with your brand name. For me, my brand is SpenceSmith. Every one of my online profiles center around my name.
Make sense? Sometimes accomplishing the smallest task can ease the most amount of pressure.
It’s a good place to start before you dive into building that cool new site. You can already be engaging people on these social networks while building your new site.
When you feel overwhelmed or don’t know where to start, how do you take care of the low hanging fruit? Or do you?
But I never considered it in regards to blogging and social media as I'm still stumbling my way through. Your thoughts on branding are rather significant for me right now as I'm attempting to learn everything in regards to seo in prep for moving to WordPress and actually developing a real online presence.
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