Search Engine Optimization and LifeWork 2.0 Seminar
16. Jul, 2009 
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Some people have no idea what we are saying when Randy Elrod and I start talking about Search Engine Optimization(SEO), and having a presence online…and simply the ability to be found online! . Sure… you might have an easy dot COM name that is simple to find if you Google it (spencesmith.com). But that’s just one part of it. And it’s one part of what we teach at LifeWork 2.0.
If you want people to find you because of the products you offer or because your content is of a particular subject matter, then learning how to optimize your site so that the search engines (google,yahoo,etc) recognize what you are about is crucial. This is a huge way to create traffic and key to creating a conversation online with your fans and clients.
There are a lot of SEO (search engine optimization) experts out there who are getting paid a lot of money to get a company to pop up on the first page of Google. In fact some of these people are on monthly retainers. There’s nothing wrong with this as long as you are getting what you want.
At LifeWork 2.0, Randy and I teach you ways to do this on your own in such a simple way that YOU can do this yourself and save YOU and YOUR company a lot of money in the process.
We consulted one company who had misspellings in their keywords. They were paying a guy who was an “expert” thousands of dollars a month for good SEO and in a matter of minutes Randy and I showed them how they had been wasting their money. For them it was like paying a mechanic to fix their car but for some reason they had to always get their car fixed. HMMM I wonder why? Job security maybe?
Google makes it very easy for us everyday-non-programmer-types to do this well. But in order for a person to learn how, there are a few valuable components that you must know in the process.
So… During a LifeWork 2.0 seminar we teach Search Engine Optimization that anyone can do. But it’s just one part of the day.
If you so choose to come to one of our seminars, you will learn all about online reputation, blogs vs. traditional websites, social networking as well as twitter from beginning to advanced uses.
Come join us and let us teach you how to create a two-way conversation with your fans and clients. It will be fun… I assure you… and you will leave with your head-spinning full of refreshing new ideas for the future of you and your brand.
The next LifeWork 2.0 Seminar is July 30, 2009 in Nashville, TN and it’s hosted by our friends Michael Hyatt and Lindsey Nobles from Thomas Nelson. You can follow them on twitter too. @michaelhyatt, @lnobles, and @thomasnelson.
Click here to register for LifeWork 2.0.
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